Silicones bring shinier hair to China

A growing number of consumers in China want shampoos that not only clean their hair but also make it look healthier and shinier.

To gain greater market share, a leading haircare manufacturer in Shanghai, turned to silicone to enhance the image of its shampoo. The new silicone-enhanced formulation meets a range of consumer needs, including better wet and dry combing, improved soft feel, as well as increased shine.

Did you know ... silicone chemistry enabled the invention of the world’s first two-in-one conditioning shampoos!