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2015.04.15
Dow Corning Unveils CB-3046 Fluid for Superior Anti-Frizz Performance in Water-Based Hair Care Formulations at in-cosmetics


New Formulation Offers Lighter Feel, Greater Stylablity and Control

Dow Corning today unveiled new Dow Corning® CB-3046 Fluid, its latest trends-driven innovation for hair care, to the European market here at in-cosmetics 2015 (stand #7E60). The new fluid for water-based hair care formulations, which is featured in the show’s prestigious Innovation Zone, provides powerful frizz-taming control without the heavy feel and styling difficulties associated with oil-based anti-frizz solutions.

"Frizz control solutions are in high demand across a wide range of geographies, ethnicities and hair types," said Sylvain Massé, European Hair Care market leader at Dow Corning. "We are meeting this demand with our new Dow Corning CB-3046 Fluid, while offering numerous other benefits as well. This multipurpose product exemplifies Dow Corning’s commitment to innovation and drive to not only satisfy, but also exceed market needs."

Dow Corning CB-3046 Fluid enables customers to formulate water-based leave-in frizz control products that surpass the performance of commercial water-based and traditional anhydrous offerings without the undesirable heavy, greasy feel and the styling difficulties associated with them, regardless of hair type. In fact, it enhances hair alignment for sleek styles and curl definition for full, wavy hair styles. It also noticeably increases shine and provides excellent protection against heat.

Testing using the Frizz Index, a new method developed by Dow Corning to test frizz control, showed CB-3046 Fluid provided superior frizz control at high humidity levels compared to solutions available today. Additional tests measuring stylability after application showed Dow Corning’s new product demonstrated better traction with a hair clip than alternative materials.

"Have a look on Instagram, or consider the trendy looks from the New York and Paris Fashion weeks earlier this year, like the braid or low ponytail for instance,” said Massé. “Hair accessories are also a big trend in 2015. Both offer easy ways to customize your look and provide examples of what we mean by stylability. Dow Corning CB-3046 Fluid helps your unique hair style stay in place better than other solutions that may render your hair slippery."

Dow Corning CB-3046 Fluid supports the formulation of water-based leave-in frizz control products such as dual-phase sprays, and can also be used in anhydrous serums. This versatile technology allows for cold processing and enables clear formulations if desired. The new material is listed in the Catalogue of Cosmetics Ingredients Used in China.

Embodying the individuality theme of Dow Corning’s new Trends Lab III, titled You are Unique, also unveiled here at in-cosmetics, Dow Corning CB-3046 Fluid helps end-users to embrace their originality by enhancing their natural looks rather than transforming them.

Attendees at in-cosmetics 2015 can view Dow Corning CB-3046 Fluid in the Innovation Zone. The product will also be on display at the Dow Corning stand, where customers can order product samples and speak with technical experts.

About Dow Corning
Dow Corning ( dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company's Dow Corning® and XIAMETER® brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States. Dow Corning's global operations adhere to the American Chemistry Council's Responsible Care® initiative, a stringent set of standards designed to advance the safe and secure management of chemical products and processes.

Follow Dow Corning on Twitter: twitter.com/dowcorning
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About Beauty and Personal Care
Dow Corning's specialty silicone solutions help customers bring beauty to life in new and exciting ways by enabling the development of products that are unique and memorable, with an impact consumers can see and feel. Recent innovations range from a unique silicone glycerol emulsifier that recently won the SEPAWA Innovation Award and was developed to meet the needs of modern consumers seeking multifunctional products such as BB and CC creams, high-SPF foundations – Dow Corning® ES-5600 Silicone Glycerol Emulsifier - to our first hydrophilic elastomer blend - Dow Corning® EL-7040 Hydro Elastomer Blend - that allows the development of color cosmetics, skin care and sun care formulations with a fresh, silky feel.

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