Beauty and Personal Care Solutions
News and Upcoming Events
Dow Corning Highlights Latest Beauty Care Formulation Concepts Reflecting Emerging Consumer trends at in-cosmetics 2016
Dow Corning, a global leader in silicones ,
silicone-based technology and innovation, is launching here today at in-cosmetics (stand C80),
Trends Lab 2016, the company's new portfolio of innovative formulation
concepts that anticipate up and coming consumer preferences in skin care and
hair care. Titled "Be Brave, Be Happy" this most
recent edition of Trends Lab focuses on the importance of wellbeing and having
fun. Dow Corning is also showcasing formulation kits featuring the latest
developments in silicone film formers for skincare as well as heat protection
and fast drying solutions for hair care. The company's fourth edition of Trends
Lab and the introduction of these new concepts underscore Dow Corning’s
commitment to provide valuable insights and intensive research through
formulation activities to the industry.
"Trends Lab is continuing to evolve as a program, it is a unique
approach looking at future trends from a consumer stand point and combines
practical formulation guidance from our application and technical experts"
said Marie Elliott, European Market Leader, Skin Care at Dow Corning.
"Our Trends Lab maps the yearly progression of consumer lifestyles
influences from 'Urban Beauty' in 2013, 'Life without Boundaries' in 2014 and
'You are Unique' in 2015. We are delighted to provide these resources to help
formulators and brand owners more effectively meet the needs and desires of end
"Consumer hair care trends this year speak to people's needs for
protecting and preventing hair damage whether its via different hair
conditioning at different times of year or reducing the amount of heat required
for styling" said Sylvain Masse, European Marketing Leader, Hair Care at
Dow Corning. "Dow Corning leverages its local knowledge and
experiences gained across the globe and shares this knowledge to enable
customers and the consumer to benefit."
Top Trends for 2016
Dow Corning is presenting nine formulation concepts for skin care and hair
care that address four important trends, identified and defined by the company
Healthy – reflecting the global trend indicating health is the base
of beauty Formulations supporting this trend includes OO One Oil, which is a
very light weight oil that can be used on hair and skin to provide nourishment
and reduce frizz. This truly multifunctional, dual application oil has the
ability to be tailored for the individual needs and seasonal changes. Fun'n'Sun
is also lightweight, but a sprayable SPF lotion, designed for daily use. It
features Dow Corning® FA 4002 ID Silicone Acrylate which provides a
SPF boosting almost invisible protection.
Guilt-Free – This is looking at the change and evolving demographics
of society and highlights the fact that the ageing process associated with skin
and hair changes is more and more embraced.
For this trend, Dow Corning offers Love your Grey, a hair yogurt featuring
Dow Corning® CE-8411 Smooth Plus Emulsion. This leave-in
conditioner helps improving hair suppleness and provides moisturisation
especially for grey hair. No Shame Night Mask is a luxury facial mask to
provide moisturization and an immediate feel of nourishment.
Unconventional – showcasing consumer demands for traditional
products but modernised, more up to date, perhaps with a twist!
Why not? is a black moisturiser cream with a contradiction…it can lighten skin.
Containing in-cosmetics functional ingredient award winning
Dow Corning® 3901 Liquid Satin Blend, this is a visually and
sensory surprising formulation. A unique approach to eye shadow is presented by
I-ccentric, which is not only ultra shiny, it applies really easily and doesn't
flake or rub off. This formulation features a new flexible film former
Dow Corning® FC-5002 IDD Resin Gum.
Experimental – The final trend is all about having fun, giving
something a go...if you don’t like it …you can change it!
Dow Corning exhibits three formulations against this trend. The first is
Lightstrober a highlighter for facial skin, adding a lasting light shimmery
touch, containing our latest product launch Dow Corning® FA
4003 DM Silicone Acrylate. Eau de Champagne, is a two part facial treatment
that you can do at home with a bowl of water. And finally Let's Ploppp is a
leave-in conditioner which encourages natural curl while you sleep, this
features Dow Corning® CE-7081 Smart Style.
Taking Silicone Film Formers Beyond Long Lasting Properties
Dow Corning's new film former Dow Corning® FA 4003 DM Silicone
Acrylate is taking centre position in the Dow Corning Silicone film former
range. Dow Corning have been working extensively on broadening this field
of expertise and will by the end of 2016 have 6 new products launched within
this category, providing choice and knowledge in this multifunctional
Dow Corning® FA 4003 DM Silicone Acrylate doesn't only come with
the long lasting properties expected from silicones, it also has improved
flexibility and comfort, in formulation whereby it would be possible to
formulate a "one application" product for skin or sun care.
Turn up the heat, turn down the damage with ProtecTRESS
When it comes to hair styling, too often consumers feel like they have to make
a compromise between perfect styling and hair health. Perfect styling can be
achieved through the use of heat styling devices that can also damage the hair.
To avoid damage, some customers are ready to go heat-free, knowing the styling
result will never be as smooth and defined as with a styling tool. Thanks to
Dow Corning ProtecTRESS solutions, you do not have to make that
compromise anymore. Using new testing methods, closer to consumer hair regimen,
Dow Corning silicones have been proven to preserve hair resistance to
breakage after application of heat (up to 98% improvement) while also enabling
your hair to be styled up to 50% faster.
Speed up hair drying time with FastTrack to Dry
Today's consumers increasingly demand high efficiency and convenience to
provide them relief in this fast paced, hectic world. Consumers want it all:
they want to look good, feel good and have immediate results. Among time saving
beauty care products, fast hair drying is a need in the market. Less blow
drying also equates to less heat damage.
Into Dow Corning FastTrack to Dry programme, fast drying has
been demonstrated with different types of silicones, on several hair types, in
rinse-off and leave-in conditioner applications, using consumer relevant and
quantifiable testing capabilities. Up to 30% faster drying has been achieved
with silicone containing conditioners, which can save precious minutes of
consumers’ hair drying routines.
All of these offerings are on display at Dow Corning's stand C80 and
product experts are available to discuss how customers can use these to stay
ahead of consumer demands.
About Dow Corning
Dow Corning (dowcorning.com) provides
performance-enhancing solutions to serve the diverse needs of more than 25,000
customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more
than 7,000 products and services via the company’s Dow Corning® and
XIAMETER® brands. Dow Corning is equally owned by The
Dow Chemical Company and Corning, Incorporated. More than half of
Dow Corning’s annual sales are outside the United States.
Dow Corning’s global operations adhere to the American
Chemistry Council’s Responsible Care® initiative, a stringent set of
standards designed to advance the safe and secure management of chemical
products and processes.
About Beauty and Personal Care
Dow Corning's specialty silicone solutions
help customers bring beauty to life in new and exciting ways by enabling
the development of products that are unique and memorable, with an impact
consumers can see and feel. Recent innovations range from a unique silicone
branched polymer, Dow Corning® 3901 Liquid Satin Blend, that won
gold at last year's in-cosmetics Functional Ingredient Award and was developed
to meet the needs of modern consumers seeking new textures and experiences with
products such as color cosmetics and BB, eye creams and men's after shaving
balm - to Dow Corning® ES-5600 Silicone Glycol Emulsifier that won
the 2014 SEPAWA award and was developed for multifunctional products such as
BB, CC creams and high SPF foundations.
Follow Dow Corning on Twitter: twitter.com/dowcorning
Visit Dow Corning’s YouTube channel: youtube.com/dowcorningcorp
We help you invent the future.™