 |
Satisfy
consumer desires for hair conditioning, style and convenience
Today’s busy consumers are looking for hair care products that will give their
hair a stylish look and a smooth feel, while simplifying their hair care
routines.
Introducing
Dow Corning® CE-7080
Smart Style
INCI name: Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer (and)
Undeceth-11
(and) Undeceth-5
This innovative amino silicone elastomer emulsion has been designed for use in
leave-in conditioners and hair styling applications such as mousses, hair
sprays, creams and gels, combining hair conditioning and hair
styling benefits in a single product:
-
Adds bounce, hold and flexibility
-
Defines curls
-
Makes your hair feel smooth and easier to
comb through
-
Helps control frizz
-
Helps repair the feel and appearance of heat-damaged hair
|
Make a
Visible Difference with Dow Corning® CE-7080 Smart Style
|
Curl
Definition – Virgin brown tresses after 5 hours at 70% humidity, 25°C
Tresses treated with a leave-in conditioner containing 2% active silicone level
of Dow Corning® CE-7080 Smart Style exhibited better curl
definition than tresses treated with: a commercial benchmark containing styling
polymers and amino silicone, a formulation containing 2% active of acrylate
copolymer, and a control formulation without silicone. To see sensory panel
test results for curl definition and hair smoothness, view the Dow Corning ®
CE-7080 Smart Style product guide (PDF).
|