Why is Dow Corning transitioning more products to the XIAMETER brand?

This expansion is the result of customer input and an ongoing product life cycle approach we apply to our business. We’ve heard you and other customers say you want more innovation from Dow Corning. We've also heard customers say they want additional cost-effective products from Dow Corning. Transitioning these products to the XIAMETER brand from Dow Corning helps us provide the capability to deliver both.

Since we first launched our XIAMETER® business model in 2002, it has proven very successful in providing our customers with a long-term business advantage. This is the next step in that journey. Additionally, by providing standard products more efficiently through the XIAMETER business model, we are able to create higher value solutions and innovation projects that will be delivered to the marketplace via the Dow Corning® brand.

What's in it for me?

When you need innovative solutions in the form of specialty silicones and other silicon-based materials, the Dow Corning brand will continue to give you an edge in the marketplace by delivering higher value for your applications with Dow Corning brand custom formulations, and high-performance products and solutions. Our innovation in materials and service, combined with our deep market insight, will help you solve your toughest challenges.

For all your standard silicone needs, our XIAMETER brand online ordering platform is a highly convenient way to access a broad range of products. And you have options with the XIAMETER brand, such as order quantity options, credit term options, supply agreements to secure price or volume, and the ability to purchase from distribution. In other words, you get exactly what you have told us you need—high-quality standard silicone products at market-based prices.

What's the difference between "standard" silicones and "specialty" silicones?

Standard products are products that are chemically equivalent and/or easily substituted by products from other suppliers; they compete primarily on price and availability. Specialty silicones, on the other hand, are unique materials with unique properties and performance capabilities. Dow Corning markets our specialty silicones under the Dow Corning brand, and sells standard silicones exclusively through the XIAMETER brand.

What products are transitioning to the XIAMETER brand?

The products moving to the XIAMETER brand include a variety of silicone emulsions, fluids, rubbers, sealants, and silanes.

The Dow Corning brand will continue to be your source for innovative specialty materials and services. Our other specialized product brands, such as Molykote® Silastic® and DEFLEXION™ will continue to be offered to you as well.

What will not change?

Even though brand and product names will change, materials sold through the XIAMETER brand will be manufactured to the same standards—and on the same manufacturing equipment—as they always have been. The chemical makeup of the materials remains the same.

And, of course, you can depend on Dow Corning's passion for innovation. When customers need innovative solutions in the form of specialty silicones and other silicon-based materials, the Dow Corning brand will continue to give its customers an edge in the marketplace by delivering higher value for applications with our custom formulations, and high-performance products and solutions.

Do I have to purchase from both the Dow Corning and XIAMETER brands separately?

Specialty silicones can still be ordered directly from the Dow Corning brand and/or from our distribution networks - depending on the product.

In order to provide you with the most cost-effective options, purchases for standard silicones will be ordered from the XIAMETER brand at www.xiameter.com . This will ensure proper processing of orders including order confirmations, shipping notifications and invoicing.

For customers who don’t have access to the Internet, XIAMETER® customer service representatives will enter XIAMETER® orders by telephone for a slight surcharge.

When will I be able to access the wider range of XIAMETER brand products?

Starting on October 1, 2011, you will be able to purchase the transitioning products – part of a selection of thousands of standard silicone products – from www.xiameter.com or through a local distributor – depending on the volumes you want to buy. The products will be available for purchase under the Dow Corning brand until December 31, 2011; after that the transitioning products will be sold exclusively through the XIAMETER brand. They will be available for shipment until March 31, 2012.

What language options do I have on www.xiameter.com?

The XIAMETER® web site is available in English, Chinese, Korean, Japanese and Portuguese.

Who can I contact if I have additional questions about these changes?

Contact your Dow Corning seller or XIAMETER® trader if you have any questions or comments about these changes. Click on the "contact us" link at the top of this page to request more details.

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